Buying and selling domains: the business where the right name delivers surprising profit
Business owners need strong web addresses but don't know where to find them. By acquiring undervalued domains, you become the solution.
Domain flipping is a business model built on acquiring available domain names at low cost and reselling them to businesses or entrepreneurs at a higher price. A domain's value is determined by its length, memorability, keyword relevance, top-level domain (TLD), and historical sales data. A beginner typically registers a small number of domains, lists them on a marketplace (Afternic, Sedo, GoDaddy Auctions) and waits for buyers โ or actively reaches out to prospective buyers by direct email. The keys to success are realistic domain valuation, avoiding legal risks associated with trademarks, and keeping portfolio costs under control.
Most businesses only think about their web address when they're ready to launch โ and that's when they discover all the good ones are taken or overpriced. The domain aftermarket works like a quiet stock exchange, where value depends on timing and the ability to spot potential before anyone else does.
๐The domain market has grown steadily for years
The global domain aftermarket continues to expand year on year. The median selling price sits around ยฃ430, with premium addresses commanding significantly higher values โ and UK businesses are increasingly competing for the best ones.
