Amorino is an Italian gelato and sorbet brand founded by two friends from Reggio Emilia, who opened their first boutique in Paris. Its signature is gelato shaped into a flower, where each petal can be a different flavor at no extra charge, alongside macarons, waffles, crêpes, milkshakes, and Italian coffee. It positions itself on natural ingredients with no artificial colors or preservatives, vegan sorbets, and a gluten-free range, and on a warm boutique atmosphere with a café feel.

As a franchisee you get help with site selection, supervision of the store's design and fit-out, hands-on training in operations and working with gelato at HQ, supply of ready-to-serve products, brand standards, marketing support, quality monitoring, and access to preferred lenders. What stays on you is the capital, securing the premises, and the daily operation, service, and staff — it's a hands-on business with the owner present. Several formats are available (a traditional store, a kiosk, a mobile stand).

The main revenue is counter sales of gelato and sorbet by the scoop and in cones, along with complementary desserts, pastries, and drinks; the franchisee earns on retail margin and volume, HQ on an entry fee, product supply, and a marketing contribution. The main costs are the fit-out, rent in a high-footfall location, wages, and supply. The result rests on a high-footfall location and on the season.