Laser Game Evolution

Laser Game Evolution is a network of indoor laser arenas (laser game). Players move through a darkened, multi-level maze and score points by tagging opponents with light-based equipment. What sets the concept apart is that the entire system is fully proprietary and built in-house — the same company designs and manufactures the playing equipment, the booking and management software, and the maze architecture, patents its technology and manufactures the equipment in France.

As a franchisee, you open and run a single branded arena in a protected territory under a franchise agreement. Headquarters provides the brand, the proprietary playing equipment and arena and maze design, the operating and reservation software, web tools, staff and operator training, and a dedicated development cell that guides you through site selection, business planning, fit-out and launch, plus ongoing network support and marketing. You secure the premises, finance the build-out and equipment, hire and lead the on-site team, and handle day-to-day operations, local marketing and customer care.

Revenue comes from per-game and per-session admissions, repeat and group play, birthday parties and youth groups, corporate team-building and private events, and ancillary spend such as drinks, snacks and merchandise. The main costs are capital-intensive: a large premises, specialist laser equipment and fit-out mean a substantial upfront outlay, on top of the entry franchise fee and ongoing royalties paid to headquarters.