Photoroom is an AI photo editor built mainly for e-commerce sellers that removes backgrounds and creates professional product photos for you. It is made by a French startup whose app has been downloaded hundreds of millions of times. It suits anyone selling online — from an individual on a marketplace through Instagram to a brand with a large catalog — who doesn't want to pay for a photo studio or learn Photoshop.

It works simply: you upload an ordinary product photo and the AI recognizes the main object and separates it from the background. Then you choose what's next — a transparent background, a clean white background for Amazon, or a whole generated scene (for example a product on a marble surface or in a cozy interior). You download the result in high resolution within moments.

Beyond removing backgrounds, Photoroom can add a realistic shadow, balance lighting, remove unwanted objects, upscale and sharpen an image, or extend the edges (outpainting). It handles batch processing of an entire catalog at once, keeps a consistent style via Brand Kit, has mobile and desktop apps, a Shopify connection, and an API for automation.