Yves Rocher

Yves Rocher is a long-running French botanical-cosmetics brand with its own production. The store is a single-brand retail of plant-based cosmetics, and a portion of the branches also offers beauty treatments on the spot. It differs from ordinary drugstores precisely in being a single-brand world with its own product and a natural, ethical identity — the customer doesn't come for random brands but for a specific range.

As a franchisee you get the brand, branded product, the store concept and fit-out help, staff training, marketing, and field-team support. What stays on you is the daily running of the store, hiring and leading the staff, and building relationships with local customers. In Czechia and Slovakia, the brand has its own representation that leads the recruitment and offers two forms of cooperation: a so-called tied franchise, where the franchisor holds the premises, and a pure franchise in the franchisee's own premises.