Tape à l'Œil

Tape à l'Œil (T-A-O) is a French children's-fashion brand from the Mulliez family. A colorful, family-oriented concept, it dresses babies and children with its own affordable collection. It differs from ordinary children's-clothing shops by combining its own brand with a commission-affiliation model in which the stock stays the brand's property.

As an affiliated partner you get the brand, store concept, merchandising, the collections (which the brand owns under affiliation), and on-the-job training. What stays on you is running the store, welcoming customers, and leading the team. The brand operates most of the network itself and entrusts a portion of the stores to affiliated partners — affiliation is precisely the route to enter the concept.