Orangetheory Fitness

Orangetheory Fitness is an American boutique fitness concept built on coached group workouts driven by heart-rate zones. Classes combine a treadmill, rowing, and strength stations, with a coach leading the whole group. It differs fundamentally from self-service gyms: it isn't a keycard club you work out in alone, but a guided, premium experience with a structured class.

Outside its home market, the brand doesn't sell individual studios — internationally it offers master franchising, area development, and sub-franchising underneath them. A master partner commits to opening a whole series of studios in a region, operating some of them themselves, and building their own full-time team for it. You get the brand, workout programming, and heart-rate technology; what stays on you is securing and equipping the studios, employing and leading coaches, selling memberships, and daily operations.