Orangetheory Fitness

Orangetheory Fitness is an American boutique fitness concept built on coached group workouts driven by heart-rate zones. Classes combine a treadmill, rowing, and strength stations, with a coach leading the whole group. It differs fundamentally from self-service gyms: it isn't a keycard club you work out in alone, but a guided, premium experience with a structured class.

As a franchisee you get the workout programming, heart-rate technology, the brand, and training systems. What stays on you is securing and equipping the studio, employing and leading coaches, selling memberships, and daily operations. Unlike unstaffed gyms, this model is staff-intensive — good coaches are the core of the product.