O'Tacos

O'Tacos is a quick-service chain built on the so-called French taco — not a Mexican taco, but a folded wheat tortilla stuffed with fries, meat, and a melted cheese sauce, pressed like a panini. The brand turned an originally regional street snack into a standardized, build-your-own product: the customer picks meats or a vegetarian option, a size, and the sauce, and adds sides, a milkshake, and drinks. The brand builds on offering this specialty under a unified brand and in a uniform format across the network.

As a franchisee you get the brand, the recipe and the supply of the signature cheese sauce, training in a training restaurant, help with site selection and the lease, guidance on fitting out the unit, an operations manual, national marketing, and ongoing field support. What stays on you is the capital, securing and fitting out the unit to standard, hiring and leading staff, and the daily operation. HQ provides the recipe, the system, and marketing; the operation and the result are on you.