Kiabi

Kiabi is a French chain of value-fashion stores for the whole family. A single large self-service store dresses women, men, children, and babies at low prices — it bets on a broad assortment paired with friendly prices. It differs from single-segment boutiques precisely in that a family buys everything in one place.

As a partner you get a license to the brand, a proven store format, seasonal collections and assortment, the group's buying and merchandising know-how, plus operating systems and training. What stays on you is a suitable space and its fit-out, the capital for launch, hiring and leading the team, and daily store operations. Buying and collection design are handled by HQ; you focus on selling and the customer. The brand enters new markets through partnerships with local retail groups that open multiple stores for the given country — negotiated directly with the French HQ.