Jeff de Bruges

Jeff de Bruges is a French brand of chocolate boutiques built on Belgian chocolate from its own factories. It sells pralines, gift collections, and ice cream in a warm, gift-oriented setting. Customers come both for everyday treats and above all for gifts for holidays and occasions. It differs from ordinary confectioners in its accessible-premium positioning and a strong gifting identity.

As a franchisee you get the brand, the product range made in the brand's Belgian factories, the store concept and merchandising, multi-week initial training, and ongoing commercial support. What stays on you is the premises, capital, daily selling, and leading the staff. The product arrives finished from HQ — you make nothing, you just sell and create the experience of buying a gift.