Jeff de Bruges

Jeff de Bruges is a French brand of chocolate boutiques built on Belgian chocolate from its own production facilities. It sells pralines, gift collections, dragées for family events, and in the warm part of the year ice cream, all in a warm, gift-oriented setting. Customers come both for everyday treats and above all for gifts for holidays and occasions. It differs from ordinary confectioners in its accessible-premium positioning and a strong gifting identity.

As a franchisee you get the brand, the product range made in the brand's production facilities in Belgium, the store concept and merchandising, initial training, seasonal window displays, marketing tools, and options like Click & Collect or delivery. What stays on you is the premises, capital, daily selling, and leading the staff. The product arrives finished from HQ — you make nothing, you just sell and create the experience of buying a gift.