Home Instead

Home Instead is a senior home-care brand built on non-medical, relationship-based care — companionship and personal care at home (help with daily tasks, meal preparation, light housekeeping, medication reminders, dementia support, and respite for the family) that lets aging people stay safe and independent at home. It's set apart by an emphasis on the human relationship between a consistent caregiver and the client, not on clinical or nursing tasks.

As a franchisee you don't care for clients personally — you open and run a local agency in a protected territory: recruiting, training, scheduling, and leading a team of caregivers, building relationships with hospitals, social workers, and families, and managing compliance, sales, and the daily operation. HQ provides the brand, a proven operating system, training, caregiver recruitment and development methods, marketing, and shared technology and back-office. It's a business about leading people, not caregiving work.