HANS IM GLÜCK

HANS IM GLÜCK is a premium, design-led German burger-grill restaurant with a cocktail bar. It's known for its unmistakable interior built around a forest theme — clusters of birch trunks from floor to ceiling create a warm, cozy, immersive dining room that clearly sets it apart from a fast-food setting. The menu rests on freshly prepared burgers with beef, chicken, vegetarian, and vegan options, served as full-service sit-down dining alongside an extensive bar.

As a franchisee you get the established brand and a turnkey concept, marketing programs, central purchasing and supplier framework agreements, quality assurance, training, menu innovation, IT, and hands-on support with financing and the restaurant build-out, plus regular partner meetings. What stays on you is the individual restaurant's daily operation — chiefly staff recruitment and management and the hospitality and operations on the floor. HQ provides the system and the brand; the host's result is on you.