Gong cha

Gong cha is a specialist in bubble tea (boba) and milk teas of Taiwanese origin. The drinks rest on freshly brewed loose-leaf tea, and the customer customizes each cup — the level of sugar, ice, and toppings like tapioca pearls, jelly, pudding, or milk foam. The menu spans brewed teas, milk teas, signature specials, smoothies, and coffee, so it offers hundreds of combinations rather than the simple coffee lineup of an ordinary café.

As a franchisee you get the brand system, recipes and a connection to the brand's supply chain, store design, a point-of-sale system and ordering kiosks, smart inventory management, marketing materials from the global and regional centre, and initial and ongoing training. What stays on you is the capital, securing and fitting out the location, hiring and leading the daily team, and upholding brand standards. Formats range from a small kiosk to a flagship store, and there is also a dual-brand operation inside another store.