Cash Converters

Cash Converters is an internationally franchised chain of second-hand retail stores. Over the counter, customers sell used goods for cash, and others buy them back at a profit margin. A typical store carries jewellery, watches, smartphones, games and consoles, computing and audio gear, tools, musical instruments, and other household items — often tested and guaranteed — and adds an integrated online marketplace alongside the physical shop.

The franchise model takes the form of a master franchise and a network of stores. HQ owns the brand, the proprietary point-of-sale and valuation systems, the buy-and-resell know-how, the store-design template, marketing, and the marketplace, and runs an extended initial training program (a placement in a pilot store plus classroom training at HQ). The franchisee finds and fits out the store, hires and leads staff, and runs the daily buying, grading, pricing, and selling on the floor.