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Fashion · 🇮🇹 Italy

Calzedonia

An Italian hosiery and swimwear brand with a royalty-free franchise — a compact specialist boutique with fast replenishment.

Preview

Calzedonia is an Italian brand specializing in tights, socks, leggings, swimwear, and beachwear for women, men, and children. It sells them in bright, compact mono-brand boutiques. It differs from broadly-focused fashion stores in its narrow specialization and above all its franchise model with no ongoing royalties, which is rather rare in retail.

As a franchisee you get site selection, the store concept and fit-out, theory and in-store training, an IT system for real-time inventory and sales, area-manager support, and national advertising. What stays on you is the build and fit-out of the space, a bank guarantee, staffing, and daily operations. The group provides the backbone and logistics; you run the store.

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