Alain Afflelou is an optical retail network of French origin and one of Europe's largest optician franchise networks. It sells prescription glasses, sunglasses, and contact lenses, and many of its stores also operate as hearing-acoustics centres. It pioneered standardized store formats, value pricing, exclusive in-house frame collections, and bold advertising, which earned it high recognition. It treats optics as a marketing-led retail category rather than a quiet clinical practice.