The Avocado Show is a restaurant concept where the entire menu revolves around the avocado — from breakfasts through salads and toasts to sweet desserts, all plated so a guest photographs it first and eats it second. It started in the Netherlands and from the beginning targets the guest who wants to eat 'pretty healthy': light, fresh, and with a good conscience, while happily sharing the experience on social media. It differs from an ordinary fast restaurant in that it isn't built on speed at any cost, but on the look, freshness, and the story around a single ingredient.