Surf'n'Fries

Surf'n'Fries is a Croatian quick-service concept that builds its whole menu around fresh fries — here they are not a side to a burger but the main dish, which customers compose to their own taste from a wide range of sauces, dips, and toppings. Part of the experience is the packaging with a protected design that keeps fries and sauces in one hand so you can eat comfortably while walking. It differs from ordinary fast food in exactly this role reversal: instead of a long menu, one product polished to detail, a surf-inspired identity, and a format built for food on the go.

As a franchisee you get a license to the brand and rights to its trademark and protected packaging from the Surf'n'Fries head office, recipes and preparation procedures, operating manuals, architectural support with standardized store plans, on-site staff training, marketing materials, and connection to vetted suppliers of ingredients with preferential purchasing terms; the head office also continuously supports the introduction of new items. What stays on you is finding and fitting out the spot, building a small team, handling the daily shifts, and taking care of local promotion. Thanks to the compact format it is one of the simpler ways into food service, but it is still gastronomy: hygiene, freshness, and pace at rush hour remain on you.