MB Chicken is a quick-service restaurant (QSR) chain built on fried chicken and chicken sandwiches — Canada's Mary Brown's expands into Europe under this brand. The core is crispy chicken made to a proprietary recipe and a menu built around it: sandwiches, sides, and drinks for takeaway and dine-in. It differs from typical fast-food rivals through its North American origin and sharp focus on chicken, on which it builds the whole offer instead of spreading the range wide.