MB Chicken

MB Chicken is a quick-service restaurant (QSR) chain built on fried chicken and chicken sandwiches — Canada's Mary Brown's expands into Europe under this brand. The core is crispy chicken made to a proprietary recipe and a menu built around it: sandwiches, sides, and drinks for takeaway and dine-in. It differs from typical fast-food rivals through its North American origin and sharp focus on chicken, on which it builds the whole offer instead of spreading the range wide.

As a franchisee you get a license to the brand, a proven operating system, and the parent company's know-how — from prep standards and recipes to manuals, training, the supply chain, marketing assets, and visual identity. What stays on you is the premises and its kitchen fit-out, hiring and training the team, daily operations, and meeting the hygiene and quality standards. Beyond a single unit, the chain is also actively seeking master partners to develop the brand across a whole territory.