Kebab u Buły is a Polish kebab brand that grew from a Kraków eatery into a franchise network built around mobile food trailers rather than fixed, high-rent restaurants. Its strength lies in combining a recognizable street-food brand, a tightly defined product (beef-lamb and chicken kebab from vetted suppliers, fresh vegetables, house-made sauces from proprietary recipes), and a low-capital, highly mobile format that can be repositioned to wherever footfall is — city districts, smaller towns, or events.