Fat Phill's

Fat Phill's is a Dutch burger concept from Amsterdam built around smash burgers — a ball of ground beef pressed onto a hot griddle so it forms a crisp, caramelized crust and stays juicy inside. The brand describes itself as "burgers, fries and other good stuff", so alongside burgers you'll also find cheesesteaks and thick shakes on the menu. What sets it apart from an ordinary burger joint is mostly the atmosphere: a strong hip-hop aesthetic, music, visuals, and tone of voice turn the venue into an experience rather than just a place to eat. The brand has locations all over the Netherlands, one of which even operates as a drive-thru; it has no representation in Czechia or Slovakia.

As a franchisee you get a license to the brand, proven recipes and procedures, and its visual and communication style. What stays on you is the premises and fitting it out to the brand, hiring and training the kitchen and floor team, daily operations, and local promotion. It's a model where you get a finished concept and a taste standard, but running the hospitality side itself — people, shifts, the quality of every plate — sits entirely with you. The brand doesn't publicly detail the specific scope of support or fees: the only thing publicly available is an application form where you state what investment you can handle.