Plausible

Plausible is a lightweight web analytics tool that works as a privacy-friendly alternative to Google Analytics. It is built by an independent Estonian company and the whole product is developed and hosted in the EU. It suits website owners, bloggers, creators and smaller businesses who want to understand their visitors without wrestling with complex reports or cookie consent.

It works simply: you add one small script to your site and Plausible starts measuring traffic. It uses no cookies and stores no personal data, so you do not need an annoying cookie banner. All data is processed on EU servers and never leaves them. You measure visits, traffic sources, top pages, devices, countries and any goals you set yourself.