Microsoft Clarity

Microsoft Clarity is a website behaviour analytics tool that comes straight from Microsoft. Instead of dry numbers it shows you what people actually do on the page — through heatmaps and recordings of real sessions. It suits an e-shop owner, a website builder, a marketer or a beginner entrepreneur who wants to understand why visitors don't finish an order or why they leave so quickly.

It works simply: you add a short snippet of code to your site (you can do it via Google Tag Manager or ready-made plugins) and Clarity starts collecting data. The input is the visits to your site; the output is click and scroll heatmaps plus video recordings of individual sessions, where you watch mouse movement, clicks and the user's journey step by step. It also measures so-called frustration signals like rage clicks or dead clicks, where people click on something that doesn't respond.