PlusMarket is a Hungarian discount chain of grocery and drugstore shops built on a simple idea: low prices and a practical everyday assortment in a store just around the corner. Instead of giant halls it bets on the neighborhood-shop format people walk to and buy from daily — baked goods, dairy, shelf-stable food, and basic drugstore items under one roof. It differs from an independent corner shop in that the power of a chain stands behind the counter: a unified brand, joint purchasing, and prices that keep pace with the big players.