PlusMarket

PlusMarket is a Hungarian discount chain of grocery and drugstore shops built on a simple idea: low prices and a practical everyday assortment in a store just around the corner. Instead of giant halls it bets on the neighborhood-shop format people walk to and buy from daily — baked goods, dairy, shelf-stable food, and basic drugstore items under one roof. It differs from an independent corner shop in that the power of a chain stands behind the counter: a unified brand, joint purchasing, and prices that keep pace with the big players.

The partner brings their own or rented store into the partnership — the premises, its fit-out, and the team are their responsibility, as are daily operations and relationships with the neighborhood. The PlusMarket head office, in turn, supplies everything that makes a shop part of a chain: the brand, the assortment from a central warehouse, delivery logistics, pricing, promo flyers, and ongoing operational support. It's a partner model rather than a turn-key franchise — you're not buying a finished store, you're buying the backing that makes yours competitive.