Phone House is a specialist mobile-telephony retail chain that operates as a multi-operator store in high-footfall locations. It sells smartphones, SIM cards and contract plans from competing carriers, accessories and wearables, plus device repairs, insurance and trade-in. Its distinctive angle is independence: unlike a single-carrier store, it compares and sells plans from all the major operators side by side, so staff act as impartial advisors who match the customer to the best tariff and handset. On top of that comes a growing layer of services for the person and the home.