Miniso

Miniso is a fast-growing global lifestyle store with a wide range of affordable, design-led everyday goods — homeware, stationery, beauty and personal care, accessories, electronics gadgets, plush and collectible toys. Its signature hook is a deep pipeline of licensed IP collaborations (Sanrio, Disney, Pokemon, Barbie and many more) plus blind-box collectibles, all wrapped in a bright, photogenic, frequently refreshed store that turns younger, trend-driven shoppers from passers-by into a destination visit.

As the operator you get a complete turnkey retail system. HQ supplies the brand, the centrally designed and centrally sourced product assortment and supply chain, store-design and fit-out templates, site-selection guidance, pre-opening and ongoing owner/manager training, merchandising playbooks, and continuous marketing, logistics and operations support. You secure and fit out the location to spec, fund inventory and build-out, hire and run the in-store team, execute merchandising and local marketing, and manage day-to-day P&L and customer experience.