Life Four Cuts is the brand that created the entire category of Korean self-service "four cuts" photo studios. These are bright, unmanned booths where a small group steps in, poses with props and themed backdrops, and walks out moments later with a printed photo strip plus a QR-linked digital copy. It is not a classic portrait studio — guests are their own photographer, retouching and beauty filters are applied automatically, and frequent collaborations with pop-culture and entertainment IP turn every visit into a collectible, shareable keepsake.