Giant is a branded retail concept from the world's largest bicycle manufacturer. As the operator you run a store in Giant's signature livery, offering the full Giant, Liv (women's), Momentum and CADEX ranges, backed by a fully equipped service workshop and a dedicated Bike Performance Studio for professional bike fitting, virtual indoor riding and private sales consultations. It pairs a global premium portfolio and proprietary fitting technology with the feel of a specialist neighbourhood shop under one of the most recognised names in cycling.