Giant

Giant is a branded retail concept from the world's largest bicycle manufacturer. As the operator you run a store in Giant's signature livery, offering the full Giant, Liv (women's), Momentum and CADEX ranges, backed by a fully equipped service workshop and a dedicated Bike Performance Studio for professional bike fitting, virtual indoor riding and private sales consultations. It pairs a global premium portfolio and proprietary fitting technology with the feel of a specialist neighbourhood shop under one of the most recognised names in cycling.

The company describes its model as a partner system rather than classic franchising — it runs through the Giant Retail Partnership Program with escalating tiers: a lighter Breakaway fit-out, a fully Giant-designed Podium store and a near-exclusive Giant Bicycle Store. Head office supplies the store concept, layout and interior design to unified standards, fixtures, signage and visual branding, a dedicated business advisor, product sourcing and inventory planning, sales and technician training through the Giant Retail Academy, marketing and campaign support, demo and test-bike support, and integration with the online sales platform and a partners portal. As the operator you secure and adapt an approved location, invest in fit-out and opening inventory, employ and retain qualified sales and service staff, run day-to-day operations and build a local cycling community through rides and events.