Fressnapf — branded Maxi Zoo across most markets outside its home country — is a specialist bricks-and-mortar pet retail chain and the leading pet-supplies banner in Europe. Under one roof it sells food, accessories, and care products for dogs, cats, small mammals, fish, birds, and reptiles, increasingly blended with services such as grooming, self-service dog wash, and vet or advice corners. A deep own-label range rounds it out, anchoring margin and building customer loyalty.