Fressnapf / Maxi Zoo

Fressnapf — branded Maxi Zoo across most markets outside its home country — is a specialist bricks-and-mortar pet retail chain and the leading pet-supplies banner in Europe. Under one roof it sells food, accessories, and care products for dogs, cats, small mammals, fish, birds, and reptiles, increasingly blended with services such as grooming, self-service dog wash, and vet or advice corners. A deep own-label range rounds it out, anchoring margin and building customer loyalty.

As a franchisee you get the brand, the proven store concept and its formats, central purchasing with major buying power, the exclusive private-label range, supply chain and logistics, IT and POS systems, national marketing with a loyalty programme, location analysis and shop fit-out support, plus initial and ongoing training and a field partner-management team that coaches you on store performance. As a self-employed local entrepreneur and brand ambassador, you secure and run the physical store, recruit and lead the team, execute the assortment and merchandising standards, drive local marketing, manage stock, service, and day-to-day P&L, and uphold animal-welfare and advice standards on the floor.