Fressnapf / Maxi Zoo

Fressnapf — branded Maxi Zoo across most markets outside its home country of Germany — is a specialist bricks-and-mortar pet retail chain and one of the largest networks of its kind in Europe. Under one roof it sells food, accessories, and care products for dogs, cats, small mammals, fish, birds, and reptiles, increasingly blended with services such as grooming, self-service dog wash, and vet or advice corners. A deep own-label range rounds it out, anchoring margin and building customer loyalty.

As a franchisee you get the brand, the proven store concept and its formats, central purchasing with major buying power, the exclusive private-label range, supply chain and deliveries, POS and IT systems, national marketing with a loyalty programme, quality control, location analysis and shop fit-out support, plus initial and ongoing training and a field partner-management team that guides you to better store performance. This includes regular regional partner meetings and partner representation in the network's bodies. As a self-employed local entrepreneur and face of the brand, you secure and run the physical store, recruit and lead the team, execute the assortment and merchandising standards, drive local marketing, manage stock, services, and day-to-day P&L, and uphold animal-welfare and advice standards on the floor.