CeX (branded "webuy") is a high-street retailer trading in pre-owned and refurbished technology and entertainment — video games and consoles, smartphones, computers and laptops, tablets, audio gear, and physical media. What sets it apart is its two-way counter model: every store buys, sells, and exchanges at the same time, so the walk-in customer is both the supply chain and the buyer. A proprietary live pricing and stock platform (webuy.com) sets buy and sell prices in real time across the whole network and lets shoppers reserve in-store stock online — turning second-hand trading into a standardised, data-driven retail format rather than an ad-hoc pawn or trade-in shop.