Carré Blanc

Carré Blanc is a French home-linen brand that designs and publishes its own collections, much like a fashion house. Born in a French textile basin, it offers textiles for the whole home: bed and bath linen, table linen, bedding, bathrobes, loungewear, children's lines and decorative accessories, plus services like monogram embroidery. What sets the brand apart are its recognisable, coordinated collections at a mid-to-upper price point — it competes on design and craftsmanship rather than price alone.

As the operator you receive from HQ a turnkey boutique concept designed by its architect, seasonal collections with ready-made merchandising, a catchment study before opening, e-learning and on-site staff training, launch support, a dedicated regional manager, periodic merchandising visits, national marketing and promotional campaigns, communication materials and a store connection to the e-shop including in-store order collection. You run the store day to day: securing and fitting out the location, recruiting and managing the team, and delivering the brand's advisory, styling customer experience. HQ offers several partnership formats — full franchise, classic affiliation and a commission-affiliation in which the operator carries little inventory risk.