Søstrene Grene

Søstrene Grene is a Danish retail lifestyle concept. It offers affordable Scandinavian design across home, décor, craft and hobby supplies, stationery, and seasonal goods — and displays it as a "treasure hunt" with a frequently changing assortment. It differs from an ordinary variety store through its curated design, a calm atmosphere with soft music, and the storytelling of two sisters who guide you through the store.

As a franchisee you get a turnkey concept, academy training, store-layout and display guidance, a supply of assortment from the franchisor, and the brand with marketing. What stays on you is building and financing the store, hiring staff, running the floor, maintaining the curated look and rotating the assortment, and building local footfall. HQ provides the concept, the goods, and the visual style; the daily operation and in-store experience are on you.