Candy POP is a specialty retail concept built around an ever-changing assortment of viral, hard-to-find sweets, drinks and snacks imported chiefly from the USA, Asia and other exotic markets. These are the internet-famous treats — extreme-sour candy, mystery boxes, novelty squishies, trending soda flavours — that ordinary shops cannot easily source. Stores are bright, photogenic, impulse-driven units sited in high-footfall shopping malls, designed to pull in teenagers, young adults and gift-buyers chasing the latest social-media food trends.