4F is one of the strongest sportswear brands in its home market, owned by apparel group OTCF and known as an official outfitter of Olympic teams. Under its own labels (4F, Outhorn and others) it combines functional sport and athleisure clothing, footwear and accessories, selling through a mix of full mono-brand stores, smaller partner formats and a large e-commerce operation. As a franchisee you run a branded retail point — the most accessible option being a so-called deposit stand, a compact multi-brand sales unit placed in a mall, retail park or busy street location.