4F

4F is one of the strongest sportswear brands in its home market, owned by apparel group OTCF and known as an official outfitter of Olympic teams. Under its own labels (4F, Outhorn and others) it combines functional sport and athleisure clothing, footwear and accessories, selling through a mix of full mono-brand stores, smaller partner formats and a large e-commerce operation. As a franchisee you run a branded retail point — the most accessible option being a so-called deposit stand, a compact multi-brand sales unit placed in a mall, retail park or busy street location.

The franchise model is built around a consignment (deposit) system: head office supplies the goods on consignment, so you buy no stock upfront — the inventory is secured by a promissory note and stays owned by the brand, while you simply sell its merchandise. Head office provides location-selection help, store design and build coordination, computer hardware and software, logistics, inventory optimisation, a dedicated regional sales manager, marketing support and structured staff training. As the operator you provide the premises, the capital for the build, day-to-day management and a local team focused on service quality.