SparkToro

SparkToro is an audience research tool from Rand Fishkin (co-founder of Moz). Instead of guessing where your target group hangs out online, it shows you exactly which websites they visit, who they follow on social media, which podcasts they listen to and what they search for. It suits marketers, agencies, content creators and founders who want to reach the right people in the right places.

It works simply: you describe your audience in plain language (for example „people interested in home baking“) or enter a specific website or keyword, and SparkToro searches its database and returns an overview. It measures demographics, favorite social networks, most-visited websites, followed accounts, podcasts, YouTube channels and subreddits — all anonymized, so it's not about individuals but the behavioral patterns of the whole group.