SimilarWeb

SimilarWeb is a traffic analytics and digital competitive intelligence platform from the company of the same name, one of the best-known names in the field. It's used by marketers, store owners, analysts and investors whenever they need to know how a website stacks up against the competition. It suits both beginners who just want to check a single site and professional teams running deep market research.

It works simply: enter any website's domain and SimilarWeb estimates its number of visits, time on site, bounce rate and where the traffic comes from. You see the breakdown into direct visits, search, social, email, referrals and ads, plus the audience's geographic distribution and demographics. You can compare data across multiple sites and selected countries for both desktop and mobile.