MailerLite

MailerLite is an email marketing tool aimed at small businesses, creators, and entrepreneurs. Behind it is a European company with roots in Lithuania, and simplicity has been its guiding principle from the start: you get everything you need to write to your audience regularly, without features you'll never use getting in the way.

It works simply: you import contacts or collect them through forms and pop-ups, assemble a newsletter from ready-made blocks in the drag & drop editor, and send it — or set up an automation that handles the sending for you (a welcome series, an abandoned cart reminder, a birthday email). For every campaign you then see how many people opened it and what they clicked.