Google Search Console

Google Search Console is a free tool straight from Google that shows how your website performs in search. It is made for every site owner, blogger, online shop or beginner entrepreneur who wants to know whether people can even find them on Google. No subscription needed, you just need your own website and to verify that it is really yours.

It works simply: you connect your site to Search Console and Google starts sending you real data straight from its own search engine. You see which terms your site shows up for, how many times it appeared (impressions), how often people clicked, and the average position it holds in the results. So you know what actually works instead of guessing.