Wax in the City is a network of specialist studios that do one single thing — professional warm-wax hair removal for women and men, from the upper lip and underarms to legs, bikini and Brazilian. The brand's strength lies in that pure focus: these are stylish, hygienically run boutique studios where clients walk in without an appointment and where nothing but waxing happens. It uses a proprietary hypoallergenic wax free of colophonium that grips even short, fine hairs while staying gentle on skin. In the German-speaking market the brand is seen as the category leader for dedicated waxing.