The Alternative Board (TAB) is a business-advisory and executive-coaching franchise built around peer advisory boards. As the franchisee you assemble and facilitate small confidential groups of local small- and mid-sized business owners who meet regularly to advise one another, and you supplement that exchange with one-to-one coaching and structured strategic-planning tools. What sets the concept apart is combining facilitated owner-to-owner exchange with private coaching inside one recurring membership relationship, rather than ad-hoc consulting projects.