Sojubar

Sojubar is a chain of Korean restaurants and bars whose headliner is Korean Fried Chicken — crispy fried and glazed in variants from garlic-soy to sweet-spicy. Beyond the chicken, the menu carries Korean staples like bibimbap, bulgogi, kimbap, mandu, or kimchi, bingsu dessert, plus soju and beer, so the place works as both a restaurant and a bar. It started in the Netherlands and rides the wave of Western diners falling for Korean food through pop culture and social media — it differs from an ordinary Asian restaurant through a sharply focused, on-trend menu and the bar character of the evening.

As a franchisee you get a license to the brand, a proven menu and recipes, and the parent company's operating and training manuals. What stays on you is the premises and its fit-out including the kitchen, hiring and training the team, daily operations, and local promotion. It's a hospitality model, so it's by no means hands-off — kitchen quality, smooth service, and hygiene rise and fall with your people, while the brand and concept give you a finished framework into which you just plug a good team and location.