Sojubar

Sojubar is a chain of Korean restaurants and bars whose headliner is Korean Fried Chicken — double-fried, thinly glazed, and served with the signature sauces. Beyond the chicken, the menu carries Korean staples like bibimbap, bulgogi, and kimchi, plus soju and Korean beer, so the place works as both a restaurant and a bar. It started in the Netherlands and rides the wave of Western diners falling for Korean food through pop culture and social media — it differs from an ordinary Asian restaurant through a sharply focused, on-trend menu and the bar character of the evening.

As a franchisee you get a license to the brand, a proven menu and recipes, a supply chain for Korean ingredients, and the parent company's operating and training manuals. What stays on you is the premises and its fit-out including the kitchen, hiring and training the team, daily operations, and local promotion. It's a hospitality model, so it's by no means hands-off — kitchen quality, smooth service, and hygiene rise and fall with your people, while the brand and concept give you a finished framework into which you just plug a good team and location.