Rossopomodoro

Rossopomodoro is an Italian casual-dining chain built around certified authentic Neapolitan pizza. Slow-proofed dough, San Marzano-style tomatoes and Campanian ingredients are baked in a wood-fired oven to the Associazione Verace Pizza Napoletana standard, paired with a broader Neapolitan menu (fritti, street food, pasta, desserts). What makes it distinctive is the "theatre" of the open pizza kitchen with a visible wood-fired oven and a real Neapolitan pizzaiolo as the centrepiece of every restaurant — sold as an experiential slice of Naples rather than generic Italian dining.

The operator signs a single-unit affiliation and runs one restaurant. The franchisor licenses the brand, recipes and operating format, transfers know-how, provides initial and ongoing staff and pizzaiolo training, supplies operating manuals and management and software systems, runs periodic quality controls, drives national and brand marketing, and channels exclusive supply agreements for core ingredients and the signature oven. The operator secures and fits out the premises, forms a company, obtains restaurant permits, hires and manages the local team, and handles the day-to-day P&L and service.