Rossopomodoro is an Italian casual-dining chain built around certified authentic Neapolitan pizza. Slow-proofed dough, San Marzano-style tomatoes and Campanian ingredients are baked in a wood-fired oven to the Associazione Verace Pizza Napoletana standard, paired with a broader Neapolitan menu (fritti, street food, pasta, desserts). What makes it distinctive is the "theatre" of the open pizza kitchen with a visible wood-fired oven and a real Neapolitan pizzaiolo as the centrepiece of every restaurant — sold as an experiential slice of Naples rather than generic Italian dining.