Pitaya Thaï Street Food

Pitaya is a quick-service restaurant chain built around the energy of Bangkok's open-air food stalls. Every location runs an open kitchen where wok dishes are stir-fried fresh to order right in front of the guest, turning cooking into a sensory show of flame, aromas and colour. The brand positions itself as 'Fast Good' and 'Fresh Food' — the antithesis of conventional fast food: balanced Thai recipes made from fresh ingredients at an accessible price.

As an operator you join a mixed network of franchised and company-operated outlets and receive a turnkey package from the franchisor (a large multi-brand restaurant group): a brand and concept licence, a structured multi-step onboarding from application through to opening, an expansion team that scouts and validates the site, several weeks of hands-on and theoretical training across every station, a constantly refreshed menu with seasonal promotions, central purchasing and supply, performance-management and reporting tools, a loyalty programme, an e-commerce site with click-and-collect, a mobile app and national marketing with local launch support. Your job is to secure premises and financing, fit out the restaurant to brand standards, recruit and lead the floor and kitchen team, run daily operations and local marketing, uphold food quality and hygiene, and drive the unit's profitability.