Pierrot is a spring-water, soft-drink and juice brand built around an unusual sales model: the products aren't sold in shops or through wholesalers at all, but delivered straight to homes, offices and firms by a network of local distributors. Each distributor is a franchisee with exclusive rights to sell the Pierrot range within a defined territory. The distinctive hook is this closed direct-delivery model combined with free delivery and no-deposit returnable packaging, which builds recurring, subscription-like household demand instead of one-off retail sales.