Neuhaus is a heritage Belgian premium-chocolate house, famed as the originator of the filled praline and the ballotin gift box. It sells fine pralines, truffles and seasonal collections through branded boutiques and compact kiosks, positioned firmly in the luxury gifting and self-indulgence segment. Its distinctiveness rests on a protected Belgian craft heritage, on recipes and pralines produced centrally in Belgium, and on a recognizable upscale boutique identity.