Neuhaus

Neuhaus is a traditional Belgian premium-chocolate house, famed as the originator of the filled praline and the ballotin gift box. It sells fine pralines, truffles and seasonal collections through branded boutiques and compact kiosks, positioned firmly in the luxury gifting and self-indulgence segment. Its distinctiveness rests on a Belgian craft heritage, on recipes and pralines produced centrally in Belgium, and on a recognizable upscale boutique identity.

The franchise model works by headquarters looking for independent operators to open a branded boutique or compact kiosk under a turnkey concept. HQ supplies the finished chocolate centrally from Belgium, the boutique design and fit-out concept, site assessment and shop-build supervision, a training program through the Neuhaus Academy before and after opening, day-to-day operational guidance, integration with the brand's e-shop, and coordinated marketing campaigns including a loyalty program. The operator runs daily store operations: hiring and managing staff, inventory and stock ordering, the in-store customer experience, local marketing execution and upholding brand standards. HQ targets Europe and the United States; in Czechia, the brand is currently only sold in an airport shop and has no standalone boutique, while it does not operate in Slovakia at all.