Neuhaus

Neuhaus is a heritage Belgian premium-chocolate house, famed as the originator of the filled praline and the ballotin gift box. It sells fine pralines, truffles and seasonal collections through branded boutiques and compact kiosks, positioned firmly in the luxury gifting and self-indulgence segment. Its distinctiveness rests on a protected Belgian craft heritage, on recipes and pralines produced centrally in Belgium, and on a recognizable upscale boutique identity.

The franchise model works by headquarters recruiting independent operators to open a branded boutique or compact kiosk under a turnkey concept. HQ supplies the finished chocolate centrally from Belgium, the boutique design and fit-out concept, site assessment and shop-build supervision, a structured pre-opening and ongoing training program through the Neuhaus Academy, day-to-day operational guidance, omnichannel and e-commerce integration on the brand site, and coordinated 360-degree marketing campaigns plus a loyalty program. The operator runs daily store operations: hiring and managing staff, inventory and stock ordering, the in-store customer experience, local marketing execution and upholding brand standards.