NAU!

NAU! is an Italian chain of opticians that turns buying glasses into a fashion experience instead of a medical chore. Every frame is born in the brand’s own design studio and sold exclusively through its own and franchised stores — you won’t find third-party labels here, only NAU! collections that rotate at the pace of fashion retail. The stores are colorful and open, inviting people to browse and try things on like a fashion shop, while eye tests and professional service remain a matter of course. What sets NAU! apart from a classic optician is exactly this: glasses come first as a piece of personal style — and thanks to in-house production they stay at prices a broad audience can afford.

As a franchisee you get a license to the brand from the parent company NAU, a complete store concept including the interior design, team training, operating manuals, and marketing support from campaigns to materials. You source the goods straight from the brand’s own production — there’s no negotiating with a long line of frame and lens suppliers, because the assortment, price lists, and seasonal collections are managed centrally. Your responsibility is the premises and its fit-out to the concept, building a team that includes a qualified optician, daily operations, and local promotion. In product and brand it’s close to a turn-key model, but the store itself — people, service, and customer relationships — stands on you.