NAU!

NAU! is an Italian chain of opticians that turns buying glasses into a fashion experience instead of a medical chore. Frames are born in the brand’s design and sold exclusively through its own and franchised stores — you won’t find third-party labels here, only NAU! collections that rotate at the pace of fashion retail, not medical supplies. The stores are colorful and open, inviting people to browse and try things on like a fashion shop, while eye tests and professional service remain a matter of course. What sets NAU! apart from a classic optician is exactly this: glasses come first as a piece of personal style — and they stay at prices a broad audience can afford.

As a franchisee you get a license to the brand from the parent company NAU and an exclusive assortment, location scouting and assessment, store design and project management right up to the opening, staff recruitment and selection with training in their own training centre and via e-learning, ongoing operational support, marketing, and the brand's loyalty programme linked to its online sales. You source the goods straight from the head office, which regularly replenishes the store based on what has sold — the brand builds its promise on the operator bearing no stock risk. Your responsibility is the premises and its fit-out to the concept, building a team that includes a qualified optician, daily operations, and local promotion.