Mydlarnia u Franciszka

Mydlarnia u Franciszka is a Polish retail chain of natural cosmetics built around its own in-house production under the Lorient brand. The range is hundreds of skin, body and hair care items — soaps, peels, oils and balms — made in Poland. What sets it apart is an experience-led store concept: customers can see, smell, touch and test the products right on the spot, so a browse turns into a relationship rather than an impulse buy.

As a franchisee you run a compact branded retail unit, while headquarters supplies the recognisable brand, the complete store design and fit-out project, business and product training for you and your staff, an assortment tailored to your location, a central ordering system, marketing and creative support, brand-standard in-store ambiance and a loyalty programme. Throughout the cooperation you have personal support from headquarters at your side. The brand positions itself as a partnership rather than a pure franchise.