Moodo

Moodo is a Polish women's-fashion brand that licenses its name to local operators running compact, well-curated boutiques on high streets and in shopping centres. The network is centred in Poland and offers the franchise to Czech applicants as well; in other countries of the region, it sells through wholesale partners. What sets this concept apart from a typical franchise is its consignment (deposit) merchandising model: as the operator, you don't buy the collection. The stock remains the property of the brand until it sells, and you earn a commission on turnover rather than a retail markup. That removes the single biggest risk in fashion retail — dead, unsold inventory.

The franchise package rests on a clear division of labour. HQ supplies the trademark and operating know-how, delivers and continuously replenishes the entire assortment on consignment with shipping covered, provides the store-design and layout concept, marketing and seasonal-campaign materials, sales training and an assigned regional coordinator who supports you before opening and during operations. You secure and fit out the unit, hire and manage the sales team, run the shop floor to brand standards and cover ongoing local costs.