Logis Hotels is a voluntary chain (chaîne volontaire) of independent, mostly family-run hotels and hotel-restaurants built around regional character, a warm personal welcome and home-made cooking from local, seasonal produce. The crucial difference is that the operator keeps full ownership and independence of their property — pricing, decor, renovation and day-to-day management stay in their hands — while gaining the visibility, booking power and trust of a recognised collective brand. The portfolio is segmented into several sub-brands (a flagship hotel-restaurant tier, plus contemporary urban, city-centre economy, country inn, upscale "distinctive" and heritage châteaux lines), so each property can be classified and marketed to fit its level.