HeroVR (operating publicly as Arena VR) is a free-roam virtual-reality entertainment concept: unlike single-seat booths where you play sitting in a chair, it is a dedicated physical arena in which a small group of players wearing wireless headsets move and walk freely through a shared real-world space. Players cooperate inside multiplayer game worlds — shooters, zombie horror survival, adventure quests, VR escape rooms and family-friendly titles. What sets it apart is the emphasis on untethered, walk-around co-op play for several simultaneous players, a format that is still scarce in its home market.