HeroVR

HeroVR (operating publicly as Arena VR) is a free-roam virtual-reality entertainment concept: unlike single-seat booths where you play sitting in a chair, it is a dedicated physical arena in which a small group of players wearing wireless headsets move and walk freely through a shared real-world space. Players cooperate inside multiplayer game worlds — shooters, zombie horror survival, adventure quests, VR escape rooms and family-friendly titles. What sets it apart is the emphasis on untethered, walk-around co-op play for several simultaneous players, a format that is still scarce in its home market.

For the operator it is a turnkey franchise: the franchisor supplies the VR hardware specification and installation, a proprietary arena-management software platform with a continuously updated library of games and escape rooms, the brand, a booking-enabled website, marketing materials and launch campaigns, staff training, technical support and protected territory around each unit. The operator handles day-to-day running — securing and fitting out the venue, scheduling and hosting sessions, selling birthday parties, corporate team-building and group events, and local promotion. Tiered packages scale from a compact add-on for an existing business up to a full premium VR center with a larger game library.